Social Media ROI Calculator

How To Guide

If you're spending time (and budget) on social media but aren't 100% sure what it's doing for your bottom line, it's time to stop guessing. This calculator gives you a fast, no-BS view into what’s working—and what’s wasting your money.

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Step 1: Input Your Costs

• Ad Spend: Total amount you’ve spent on paid social media campaigns.

• Other Costs: This could include tools, freelance help, content creation, or your team’s time (yes, that counts too).
   

💡 Tip: Be honest here. Padding your ROI doesn’t help your strategy.

 

Step 2: Input Your Results

• Revenue Generated: The total sales directly attributed to your social media efforts.

• Conversions or Leads: Optional—but useful for calculating cost per lead or per sale.

 

Step 3: Get Instant ROI Metrics

Once you hit calculate, you’ll see:

• Return on Investment (%): Are you gaining or bleeding money?

• Profit Generated: Revenue minus total cost.

• Cost Per Lead or Sale: Know what each conversion is actually costing you.

 

Step 4: Interpret Your Results

• Positive ROI: You’re in the green. Scale what’s working.

• Negative ROI: Time to optimize or rethink the strategy. Maybe it's your creative, your targeting—or maybe you're promoting the wrong offer.

 

Step 5 (Optional): Save or Share Your Results

Download or screenshot your results to bring into your next meeting. Show the team—or your boss—that you’re not just posting to post. You’re marketing with purpose.

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Important Note: This calculator provides estimations for informational purposes only. Results may vary based on your specific business factors.